15.2%	108	Vendors Responding of 710 questionnaires
VENDORS	26.8%	19	Markets Responding of 71 markets
RESPOND- ING	PERCENTAGE	AVERAGE	QUESTIONS
			1. How many markets do you sell at?
55	50.9%		1
22	20.4%		2
9	8.3%		3
2	1.9%		4
2	1.9%		5 or more
18	16.7%		NO ANSWER GIVEN
			2. What items do you sell?
41	8.8%		Baked goods YES
32	6.9%		Crafts YES
5	1.1%		Dairy products YES
26	5.6%		Eggs YES
10	2.1%		Fiber goods & crafts, e.g., baskets, sweaters, and wool YES
44	9.4%		Fresh flowers YES
51	10.9%		Fruits & berries YES
45	9.7%		Herbs YES
19	4.1%		Honey YES
15	3.2%		Maple syrup & maple products YES
14	3.0%		Meat products YES
40	8.6%		Potted plants YES
8	1.7%		Poultry YES
30	6.4%		Processed foods, e.g., jams, jellies, Pickles YES
1	0.2%		Seafood & fish YES
5	1.1%		Seeds YES
10	2.1%		Soap YES
62	13.3%		Vegetables YES
8	1.7%		Wood crafts & products YES
			3. How many years have you been selling at farmers’ markets?
13	12.1%		1
21	19.6%		2
13	12.1%		3
10	9.3%		4
50	46.7%		5 or more
61			4. Does your market have enough vendors? YES
35			NO
			5. What other product vendors would you like to have at your market?
16	3.6%		Baked goods YES
19	4.3%		Crafts YES
33	7.4%		Dairy products YES
21	4.7%		Eggs YES
30	6.8%		Fiber goods & crafts, e.g., baskets, sweaters, and wool YES
15	3.4%		Fresh flowers YES
18	4.1%		Fruits & berries YES
22	5.0%		Herbs YES
21	4.7%		Honey YES
27	6.1%		Maple syrup & maple products YES
29	6.5%		Meat products YES
18	4.1%		Potted plants YES
26	5.9%		Poultry YES
22	5.0%		Processed foods, e.g., jams, jellies, pickles
35	7.9%		Seafood & fish YES
28	6.3%		Seeds YES
24	5.4%		Soap YES
19	4.3%		Vegetables YES
20	4.5%		Wood crafts & products YES
			7. What is the fee structure for selling at your market?
26			Daily fee? YES
		$9	What is the Daily (Weekly) Fee?
57			Seasonal fee? YES
		$48	What is the Seasonal Fee?
			Percentage of sales fee? YES
			What is the percentage fee?
39			Combination daily & seasonal fee?
13			NO FEE
			8. How many customers buy from you on daily basis?
13	12.0%		10 customers
34	31.5%		20 customers
20	18.5%		30 customers
9	8.3%		40 customers
25	23.1%		50 or more customers
7	6.5%		NO ANSWER GIVEN
95			9. Does this market have a manager? YES
10			NO
44			Is the manager also a vendor? YES
31			NO
79			10. Does this market have an annual meeting? YES
20			NO
79			11. Does this market have bylaws? YES
10			NO
60			Do you have a copy? YES
8			NO
76			12. Does this market have membership criteria? YES
14			NO
78			13. Does this market have product guidelines? YES
12			NO
43			Do you have a copy? YES
10			NO
15			14. Does this market require you to carry product liability insurance? YES
19			General Liability? YES
9			Both forms of insurance? YES
103			15. Is this community supportive of this market? YES
0			NO
5			NO ANSWER GIVEN
56			16. Do local and state regulations support your market and agriculture? YES
20			NO
88			18. Does this farmers’ market contribute to economy of this community? YES
4			NO
70			19. Does the WIC Farmers’ Market Nutrition Program contribute to this market? YES
10			NO
2			DON'T KNOW
32			20. Are there any changes you would like to see in the WIC FMNP? YES
22			NO
31			21. Would this market be willing to redeem food stamps? YES
22			NO
6			DON'T KNOW
2			GAVE COMMENT
41			22. Would you as an individual vendor be willing to redeem food stamps? YES
31			NO
4			DON'T KNOW
40			23. Would you attend a “redeeming food stamps workshop?” YES
36			NO
			24. What do you consider to be the barriers to redeeming food stamp benefits?
30			Licensing? YES
15			NO
39			Communications infrastructure? YES
7			NO
26			Recipient demand? YES
13			NO
11			Other?
22			25. Have you ever attended an NHFMA annual meeting at the NH Farm & Forest Exposition? YES
79			NO
56			27.Would you participate in a “certified or recognized” vendor program? YES
33			NO
69			28. Would you find a “How to Sell at a Farmers” Market” book helpful, if the book also contained references to NH state regulations? YES
23			NO
39			30. Have you visited the NHFMA web site, nhfma.org? YES
66			NO
51			31. Have you visited the NH Made web site, nhmade.com? YES
55			NO
43			32. Are you aware of the partnership between NH Made and the NHFMA? YES
62			NO
75			33. Did you know that NH Made was established to promote small businesses (including farmers’ market vendors) and their local NH products? YES
29			NO
24			34. Have you visited the NH Farm to Restaurant Connection web site, nhfarmtorestaurant.com? YES
79			NO
59			35. Did you know that NH Farm to Restaurant Connection was established to connect small growers and food businesses (including farmers’ market vendors) with local restaurants? YES
39			NO
35			36. Did you know you can sell your products online at nhfarms.com? YES
60			NO
			OPTIONAL QUESTIONS:
16			37. Would you be willing to serve on the NHFMA board of directors? YES
74			NO
39			38. Do you have a farm stand or a retail establishment? YES
58			NO
			39. What are your estimated annual sales per market?
9	9.7%	$4,500	$0-$999
50	53.8%	$100,000	$1,000-$3,000
14	15.1%	$56,000	$3,000-$5,000
6	6.5%	$36,000	$5,000-$7,000
5	5.4%	$40,000	$7,000-$9,000
9	9.7%	$81,000	$9,000 or more
1			NONE OF THESE
14			NO ANSWER GIVEN
		$317,500	TOTAL SALES REPORTED (AVERAGED)